Frankie Ridolfi (b. 1973).
Galileo Sketches the Moon in 1610, 1995.
Watercolor on paper.

The Story Behind the Video Workshop

In 2001 I began journaling as a way to reflect on my life and world events. I wanted something special to write in and remembered that an artist friend had once shown me a funky book he made. Not knowing where to start, I signed up for a two-day book making class at a paper and crafts store. The instructor was pulled in many directions at once because people worked at different paces. The final book was plain and cheap looking. What a disappointment. I had a hunch I could come up with something much better.

I made a list of features that an ideal book would have and set out to create it. Through research and experimentation I tried substituting simple tools and methods wherever the traditional techniques seemed unnecessary or complicated. Over the years I've continued to refine my process by making books for family and friends. It's incredibly rewarding to give a gift that moves people. I figured that others would enjoy the experience of book binding too. Why not share it? That's how the idea for the Video Workshop was born.

Who is The Book Binding Guy?

Friends call me a Renaissance man because of my diverse passions and hobbies. I love creative adventures that combine art, science and technology—to figure out how do something and share it with others. Here's a breadcrumb trail of my journey so far.

In high school I won awards for painting, cartooning, and creative problem solving. At Carleton College I studied geology and archaeology. I designed independent studies to build a telescope by hand-grinding the optics, and did astrophotography at the campus observatory. Somehow, I convinced a chemistry professor to let me experiment with creating fireworks. Outside of class I did an internship at NASA in planetary science, was an artist on an archaeological dig in Greece, and studied ancient climate change and the extinction of the dinosaurs in Italy. To pay for school I worked as a freelance graphic designer and illustrator.

After college I joined the National Observatories in Tucson, AZ to coordinate outreach and create public stargazing programs. Later, I ran a NASA web site for an airborne mission to observe a meteor storm. From 2000-2007 I led product development for an e-Learning start-up near Boston dedicated to business ethics, completed a filmmaking certificate at Boston University, and participated in a "mini MBA" called Business and the Creative Process with Bentley College of Business and Massachusetts College of Art.

In 2008 I moved to California. For four years I led marketing for a start-up called Climate Earth that helps companies measure the environmental performance of their whole supply chain. From 2012-2013, I led marketing for a creative agency called Free Range Studios, where I led the launch of a brand story development workshop for CEOs. For the past five years I led a dedicated innovation team at the global consultancy ZS Associates. We launched a service for leadership and team development as an enabler of organizational transformation. Presently, I've begun consulting independently.

In my free time, I love to fly my seaplane and explore the outdoors. This winter I released a model of my airplane for the X-Plane flight simulator — just in time for the stay-at-home orders!

Expand to full screen for 4K video. Splashing down at Lake Tahoe, CA.

Beaching my Super Petrel at Lake Berryessa, CA.

"Bay Tour" flight over the Golden Gate Bridge.

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